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About Us

Barger Harley-Davidson was established in 1977 by Loretta & Gene. At that time, we also had Sherman Oaks Honda & Triumph on Ventura and Van Nuys Blvd., which was sold in 1982.

Loretta drew the plans and supervised all of the construction of the new buildings, which were started in 1977 and complete expansion in 2002, with the addition of our new showroom.

Harley-Davidson was having a difficult time in the early '80s until they had a turnaround in popularity in the late '80s and early '90s, which continues to the present time. Harley-Davidson was then the only American motorcycle manufacturer and was getting undercut by the Japanese products selling at too low a price. That's when the federal government stepped in and put a ban on the unfair practices of the Japanese imports. From that time on, Harley has taken front and center in the large cc motorcycle market.

To this day, Loretta and Gene still operate the dealership. Gene mainly supervising sales, parts and service and Loretta takes the responsibility of most of the paperwork required, accounting systems, management systems and employment practices. Today there are so many rules and regulations that are imposed on employers and dealerships it takes too much time away from our real purpose and passion of motorcycles.

A bit of nostalgia, in how we got started advertising with our animals. In 1977, a customer gave us an all black kitten, who we named Fatbob. When he was little, he would climb up the parts-man's pant leg to get onto the counter and see the customers. It didn't take long for anyone behind the counter to lift him up when he meowed & a lot less painful! Sometime in 1978 when Loretta was out of ideas for an ad... she looked at Fatbob sitting on her desk, and decided to do a full page ad in Cycle Trader with the cat title "Bob Sez" i,e, Bob Sez we had an Open House; Motorcycle Sale...etc. He advertised for us about 15 years - and sadly passed away in 1998. In the meantime, Loretta bought 3 Siberian Huskies, who were raised at the store when they were pups. All of us took turns taking them for a walk. When they grew up, Loretta decided they could also do ads for the store. This time they would be talking to each other. We all had great fun with the ads and the customers also took part by doing Hi Fives at the counter with the Siberians. Sadly, both Cody & Blue passed away in 2009 we all miss them!

Loretta & Gene
Sue De Muro - Sr. Administrative Assistant & Office Manager
Arlene Sorizo - Accountant
Our mascots are Loretta's favorite pets: Blue and Cody, who on occasion would spend a Saturday at the store greeting customers with a high-five. Our friends have passed away but we still like to remember them. Blue & Cody 1995-2008.

Barger Harley-Davidson
22107 Sherman Way Canoga Park CA 91303
Phone: (818) 999-3355 Fax: (818) 999-3434

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Harley News

Employment Application

EXPERT SERVICE TECHNICIAN Plus TECH with 2 yrs experience

Must be MMI Grad with current HD PHDs. Salary based on experience. Benefits: 401K, Health Ins, Vacation, & Holidays.

Call Larry Tues - Sat
or click on "Apply for Job!" button above


Harley-Davidson rider with Auto or MC sales experience. Benefits, Wed to Sun. Must be Drug Free.

Apply online by clicking on the "Apply for Job!" button above

New Laws Affecting Motorcyclists

Effective January 1, 2013:
Motorcycle riders are subject to a fix-it ticket if a peace officer stops them for loud mufflers. The law only applies if the original equipment muffler, or aftermarket replacement muffler has been manufactured after January 1, 2013 and does not have a federal EPA noise emission label. If the exhaust system in question was built before January 1, 2013, NO CITATION can be issued under CVD 27202.1

A rider can only be cited if first stopped for something else. Citation shall be treated as mechanical violation, or fix-it tickets, which will be dismissed by the court for a nominal fee with proof of correction.

$50 to $100 for first conviction
$100 to $250 for second & subsequent citations

For more info, go to

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