About Us

Here at Barger Harley-Davidson® we have over 35 years at the same location, making us the successful prime dealership in the San Fernando Valley, not far from downtown Los Angeles and Hollywood in beautiful Southern California.

Our goal is to not be a corporate dealership, but your friendly neighborhood Harley-Davidson® dealer, where providing you premium customer service is at the top of our list. We believe in “no games, no gimmicks” and will never take your business for granted.

We have an ample inventory of New and Used H-D® Sportster®, Dyna®, Softail®, V-Rod®, Touring, and Street™ models. We want to help you find the perfect bike to throw your leg over, so you can ride down the road of your dreams.

Our factory-trained mechanics take pride in taking care of all of your bike needs and with their combined experience of over 20 years, our service department is commited to getting you back on the road again. We also specialize in California legal performance upgrades, our service department is equipped to get the most performance out of your Harley-Davidson® motorcycle while keeping you in compliance with the latest state, federal environmental and emission regulations.

Save the date and come join us once a month for our Open House events! We have lots of fun getting together, whether it’s for raffles, drawings, checking out new vendors, book signings, music, food, chili cook-off contests, group rides, charity events, demo rides, and workshops. We also enjoy joining our active Westside H.O.G.® Chapter for events, who pride themselves on giving our customers some of the best rides locally and on the road to new adventures.

Our dealership has a substantial stock of Genuine Harley-Davidson® Motor Parts, Motor Accessories and Screamin’ Eagle® Performance parts, along with a large selection of MotorClothes® merchandise. We want to fulfill all your needs to make you and your bike the best, if you don’t see what you need, we won’t hesitate to order that special item for you.

When you buy your bike from Barger H-D® you are not just a customer, we welcome you to our family and strive to keep you coming back for life!

Proudly serving the community since 1977

If this is your first visit to our dealership, we are located at 22107 Sherman Way, Canoga Park, CA (one block west of Topanga Canyon Blvd) Call us at 818-999-3355


Loretta & Gene established Barger Harley-Davidson® in 1977 and to this day it is at the same location. At that same time, they also owned the Sherman Oaks Honda & Triumph, on Ventura and Van Nuys Blvd., which they sold in 1982.

In 1977, Loretta drew plans for a large expansion-remodel of Barger Harley-Davidson®, along with taking on the job of supervising all of the construction of the new buildings. When the completion of the remodel was finally done in 2002, a new H-D® store was revealed, along with the addition of a beautiful new showroom.

To this day, Loretta still operates the dealership taking the responsibility of most of the paperwork required, accounting systems, management systems and employment practices. Gene had mainly supervised sales, parts and service, until his passing on October 7, 2014. He will be greatly missed by all.

A bit of nostalgia in how they got started advertising with their animals. In 1977, a customer gave them a black kitten, who they named “Fatbob”. When he was little, he would climb up the parts-man's pant leg to get onto the counter to see the customers. It did not take long for anyone behind the counter to learn to lift “Fatbob” up when he meowed or a climb would ensue! Sometime in 1978 when Loretta was out of ideas for an ad... she looked at “Fatbob” sitting on her desk, and decided to do a full page ad in Cycle Trader with the cat titled "Bob Sez" i.e. “Bob Sez” we had an Open House; Motorcycle Sale...etc. He took center stage in their advertisements for about 15 years - and sadly passed away in 1998. In the meantime, Loretta bought three Siberian Huskies. They were raised at the store as pups, with everyone taking turns on walks. When they grew up, Loretta decided “Cody” and “Blue” could also do ads for the store. This time they would be talking to each other, which was a big hit and everyone enjoying the ads. They became a staple in the store, with customers seeking them out for “Hi Fives” at the counter with their big paws. Sadly, they both passed away in 2008 and are dearly missed!

Loretta & Gene
Sue De Muro - Sr. Administrative Assistant & Office Manager
Arlene Sorizo - Accountant
Our mascots are Loretta's favorite pets: Blue and Cody, who on occasion would spend a Saturday at the store greeting customers with a high-five. Our friends have passed away but we still like to remember them. Blue & Cody 1995-2008.

Barger Harley-Davidson
22107 Sherman Way Canoga Park CA 91303
Phone: (818) 999-3355 Fax: (818) 999-3434