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About Us

Here at Barger Harley-Davidson® we have over 35 years at the same location, making us the successful prime dealership in the San Fernando Valley, not far from downtown Los Angeles and Hollywood in beautiful Southern California.

Our goal is to not be a corporate dealership, but your friendly neighborhood Harley-Davidson® dealer, where providing you premium customer service is at the top of our list. We believe in “no games, no gimmicks” and will never take your business for granted.

We have an ample inventory of New and Used H-D® Sportster®, Dyna®, Softail®, V-Rod®, Touring, and Street™ models. We want to help you find the perfect bike to throw your leg over, so you can ride down the road of your dreams.

Our factory-trained mechanics take pride in taking care of all of your bike needs and with their combined experience of over 20 years, our service department is commited to getting you back on the road again. We also specialize in California legal performance upgrades, our service department is equipped to get the most performance out of your Harley-Davidson® motorcycle while keeping you in compliance with the latest state, federal environmental and emission regulations.

Save the date and come join us once a month for our Open House events! We have lots of fun getting together, whether it’s for raffles, drawings, checking out new vendors, book signings, music, food, chili cook-off contests, group rides, charity events, demo rides, and workshops. We also enjoy joining our active Westside H.O.G.® Chapter for events, who pride themselves on giving our customers some of the best rides locally and on the road to new adventures.

Our dealership has a substantial stock of Genuine Harley-Davidson® Motor Parts, Motor Accessories and Screamin’ Eagle® Performance parts, along with a large selection of MotorClothes® merchandise. We want to fulfill all your needs to make you and your bike the best, if you don’t see what you need, we won’t hesitate to order that special item for you.

When you buy your bike from Barger H-D® you are not just a customer, we welcome you to our family and strive to keep you coming back for life!

Proudly serving the community since 1977

If this is your first visit to our dealership, we are located at 22107 Sherman Way, Canoga Park, CA (one block west of Topanga Canyon Blvd) Call us at 818-999-3355

HISTORY OF BARGER HARLEY-DAVIDSON

Barger Harley-Davidson was established in 1977 by Loretta & Gene. At that time, we also had Sherman Oaks Honda & Triumph on Ventura and Van Nuys Blvd., which was sold in 1982.

Loretta drew the plans and supervised all of the construction of the new buildings, which were started in 1977 and complete expansion in 2002, with the addition of our new showroom.

Harley-Davidson was having a difficult time in the early '80s until they had a turnaround in popularity in the late '80s and early '90s, which continues to the present time. Harley-Davidson was then the only American motorcycle manufacturer and was getting undercut by the Japanese products selling at too low a price. That's when the federal government stepped in and put a ban on the unfair practices of the Japanese imports. From that time on, Harley has taken front and center in the large cc motorcycle market.

To this day, Loretta and Gene still operate the dealership. Gene mainly supervising sales, parts and service and Loretta takes the responsibility of most of the paperwork required, accounting systems, management systems and employment practices. Today there are so many rules and regulations that are imposed on employers and dealerships it takes too much time away from our real purpose and passion of motorcycles.

A bit of nostalgia, in how we got started advertising with our animals. In 1977, a customer gave us an all black kitten, who we named Fatbob. When he was little, he would climb up the parts-man's pant leg to get onto the counter and see the customers. It didn't take long for anyone behind the counter to lift him up when he meowed & a lot less painful! Sometime in 1978 when Loretta was out of ideas for an ad... she looked at Fatbob sitting on her desk, and decided to do a full page ad in Cycle Trader with the cat title "Bob Sez" i,e, Bob Sez we had an Open House; Motorcycle Sale...etc. He advertised for us about 15 years - and sadly passed away in 1998. In the meantime, Loretta bought 3 Siberian Huskies, who were raised at the store when they were pups. All of us took turns taking them for a walk. When they grew up, Loretta decided they could also do ads for the store. This time they would be talking to each other. We all had great fun with the ads and the customers also took part by doing Hi Fives at the counter with the Siberians. Sadly, both Cody & Blue passed away in 2009 we all miss them!

Loretta & Gene
Sue De Muro - Sr. Administrative Assistant & Office Manager
Arlene Sorizo - Accountant
Our mascots are Loretta's favorite pets: Blue and Cody, who on occasion would spend a Saturday at the store greeting customers with a high-five. Our friends have passed away but we still like to remember them. Blue & Cody 1995-2008.

Barger Harley-Davidson
22107 Sherman Way Canoga Park CA 91303
Phone: (818) 999-3355 Fax: (818) 999-3434


Click here to learn more about our open house at Barger Harley-Davidson
Learn about our promotions
Click here to get a Visa Card from Harley-Davidson
Barger Harley Davidson's westside hog chapter
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Click here to join Barger Harley-Davidson's eclub
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Harley News

Employment Application

JOB OPPORTUNITY
SERVICE MANAGER

Must be personable with H-D experience
as Tech, Service Writer & Parts.
Will need organization
& computer skills.
Benefits, Tues-Sat. 8-5
Must be drug free.

Click on "Apply for Job!" button above
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JOB OPPORTUNITY
SERVICE TECHNICIAN

Entry level with benefits, must be MMI Grad. Tues-Sat.
Must be drug free.

Click on "Apply for Job!" button above
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JOB OPPORTUNITY
SALESMAN WANTED

H-D rider with Auto or MC sales experience. Benefits, Wed to Sun. Must be Drug Free.

Click on "Apply for Job!" button above
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WHY BARGER H-D® SHOULD BE YOUR CHOICE

We have been a H-D® Dealer for 37 years at the same location & carry a large selection of new & used Harleys® for you to choose from. If we don't have what you want, we will find it for you!

We care about our customers!! Many of our staff have been at Barger more than 15 years & are committed to provide excellent customer service.

-COMMITMENT to do what is best for the customer & go the extra mile.

-Have a positive ATTITUDE at all times.

-RELIABILITY to be counted on to exceed our customers' expectations.

-Deliver a premium EXPERIENCE that creates customers for life.

-Provide quality SERVICE in all departments.

The Best Financing o.a.c.
A VIP Maintenance Program
Motorcycle Insurance
GAP Insurance
Workshops for Parts, Service, Safety, & Customizing
Gift Cards
Extended Warranty for motorcycles & parts
Learn to Ride $200 refund for Training Classes
H.O.G. Club
Many rides and events
Customer Loyalty Program
And many more!

We take most trade-ins, & can help you sell your bike & secure financing.

Provide Test Rides, also have Demo seats & windshields to try out.

Open Tues thru Sat 9am-6pm & Sun 10am-4pm. Service Hours Tues thru Sat 8am-5pm

Factory trained mechanics & service manager, to ensure your motorcycle will be serviced by experts.

Express Lane Service "while you wait" oil & tire change & scheduled services.

We carry a large stock of Motorclothes®, leathers, boots, gloves, shirts; all riding apparel as well as luggage & all the new items.

We have a large stock of Genuine Harley-Davidson® parts, accessories, including all the newest items.

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