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| Barger Harley-Davidson was established in 1977 by Loretta & Gene. At that time, we also had Sherman Oaks Honda & Triumph on Ventura and Van Nuys Blvd., which was sold in 1982.
Loretta drew the plans and supervised all of the construction of the new buildings, which were started in 1977 and complete expansion in 2002, with the addition of our new showroom.
Harley-Davidson was having a difficult time in the early '80s until they had a turnaround in popularity in the late '80s and early '90s, which continues to the present time. Harley-Davidson was then the only American motorcycle manufacturer and was getting undercut by the Japanese products selling at too low a price. That's when the federal government stepped in and put a ban on the unfair practices of the Japanese imports. From that time on, Harley has taken front and center in the large cc motorcycle market.
To this day, Loretta and Gene still operate the dealership. Gene mainly supervising sales, parts and service and Loretta takes the responsibility of most of the paperwork required, accounting systems, management systems and employment practices. Today there are so many rules and regulations that are imposed on employers and dealerships it takes too much time away from our real purpose and passion of motorcycles.
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 Arlene Sorizo - Accountant |
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 Sue De Muro - Sr. Administrative Assistant & Office Manager |
| Our mascots are Loretta's favorite pets: Blue and Cody, who on occasion spend a Saturday at the store greeting customers with a high-five. |
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Barger Harley-Davidson
22107 Sherman Way Canoga Park CA 91303
Phone: (818) 999-3355
Fax: (818) 999-3434
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Employment Application MOTORCLOTHES® MERCHANDISE MANAGER needed.
Must be a team player, prior retail experience a plus! We offer a great benefit package for the right person! Good attitude and work habits, need drug test. Please fill out the application here and follow up by phone with Sue. 
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