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Third Motorcycle Safety Foundation iBook Targets Prospective Motorcyclists, Their Friends and Families MSF’s “Rider Choices” Now Available on iTunes

The Motorcycle Safety Foundation has launched its third iBook on Apple’s iTunes as part of an ongoing effort to promote motorcyclist safety on the roadways to a broader riding and non-riding audience.
May 23, 2013

IRVINE, Calif. - Released exclusively for iPads, “Rider Choices” specifically addresses the questions and concerns of prospective motorcyclists, their families and friends. The interactive 32-page “Rider Choices” iBook is priced at just 99 cents.

“At MSF, we believe ‘Rider Choices’ is the smartest way to consider motorcycling or to help someone else consider riding,” said Tim Buche, MSF president and chief executive officer. “We created an iBook that serves as an effective discussion tool to help a friend or family member have a serious conversation with a prospective motorcycle rider about the best next steps to take. It’s our greatest hope that ‘Rider Choices’ stimulates meaningful discussions that lead to informed decisions about whether to ride.”

Filled with visually appealing graphics, videos and interactive content, “Rider Choices” speaks candidly to risk management principles and the importance of training, motorist awareness, personal protective gear and more. Perhaps its most innovative feature is the “Contract for Safety,” which affirms that the prospective motorcyclist understands that family and friends may be concerned about their safety, and serves as their tangible commitment to riding safely and to minimize risk.

Because “Rider Choices” was created with the iBooks Author application, its content is completely interactive and syncs with other devices. It follows the recently released MSF iBook, “Intersection: Sharing the Road” and prior to that, “Intersection: Leader’s Guide.” MSF will continue its practice of making many of its programs, conferences, lectures, and other motorcyclist safety content available for download.

“Each of us must do our part in making good decisions on the road so we can eliminate motorcycle crashes, injuries and fatalities. Every roadway user needs to be a trained, alert and active participant in the traffic mix,” said Buche.

The Motorcycle Safety Foundation® promotes safety through rider training and education, operator licensing tests and public information programs. The MSF works with the federal government, state agencies, the military and others to offer training for all skill levels so riders can enjoy a lifetime of safe, responsible motorcycling. Standards established by the MSF® have been recognized worldwide since 1973.

The MSF is a not-for-profit organization sponsored by BMW, BRP, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio, Suzuki, Triumph, Victory and Yamaha. For safety information or to enroll in the RiderCourseSM nearest you, visit or call (800) 446-9227.

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